Visual Identity
Visual Identity

The Tang Prize Logo

 

The Tang Prize logo incorporates the award’s name in both English and Chinese in homage to the Tang Dynasty cosmopolitanism that the award celebrates.

The Chinese characters tang and jiang (唐 and 獎, “Tang Prize”) are inspired by the calligraphy of the Song Dynasty calligrapher Mi Fu. With their bold black strokes, the two characters appear as two human figures walking purposefully forward. The English words “Tang Prize” intersect with the Chinese characters at center to form a crossroads, symbolizing the meeting of the prize and its Eastern origins with the larger world.

Tang Prize Iconography and Symbolism


The Beast of Justice (獬豸, xiezhi), is a creature in Chinese mythology that symbolizes righteousness and justice.

 

This stylized form of the Beast of Justice reminds us to maintain impartiality of laureate selection, promote world justice, and seek the welfare of both humankind and the natural world.

 

 

In the Shuowen Jiezi, a second-century Chinese dictionary, the Beast of Justice is described as “a cattle-like animal with one horn. In ancient times, it would settle disputes by ramming into the party at fault.” Ever since, the mythic creature has been a symbol of justice in Chinese culture.

Color Scheme


RED symbolizes the energy and commitment of the Tang Prize for making a substantial contribution to human development. Red is also an auspicious color in traditional Chinese culture.  

 

GOLD lines are a nod to the Tang Dynasty, from which the Tang Prize takes its name, since it is often considered a golden era of human history. It is a period bright with cosmopolitan culture, brilliant poetry, and scientific achievement.

 

BLACK is the dominant color in Chinese calligraphy and inkwash painting, two uniquely Chinese art forms.